You have decided to become an internet marketer.
The lights, the glamor, the income…
Maybe you have done some research. Maybe you have already had some success in the online marketing world.
Today’s post is a list of questions you need to ask yourself. No matter what your experience of background, you need to ask yourself these questions. The answers will help you to formulate your plan and strategy to achieve success.
The first group of questions will help you to understand whether you should begin your work alone or whether you should consider getting help (via hiring or outsourcing).
- What are your strengths and weaknesses?
- Do you want to run a single-person business or a larger enterprise? Are you a leader or a follower? I hope you all answer “leader” because if you are really a follower, starting an internet marketing business is not in your best interest.
- Can you write copy? If you cannot and do not want to make the effort to learn, you will need to hire or outsource.
- Are you able to perform software installations and web design sufficient for the type of business you want? Do you know html or want to learn? If you install a lot of software on your pc and can do simple maintenance such as installing RAM or internal hard drives, you can probably perform most of the server work for your site.
- Can you maintain your confidence and enthusiasm and the proper mindset through tough times? Initially, it is likely that times will be tough. It will take time to build a customer base, trust from that base, and then a client-consultant/supplier relationship.
- Do you have vision? Do you have a strategy for attaining the reality of that vision? You need both vision and strategy in order to become successful.
The following questions are more “nuts and bolts”. These questions will help you to determine your vision and your strategy.
- Do you want to sell consumer goods or information products?
- Do you want to distribute the consumer goods or do you want to have someone else do the distribution? This can apply to information products, especially if you are selling them in physical form.
- Do you want to manufacture/create the product or be a reseller/affiliate only?
Finally, I have one question to give you some idea about whether you need more research before you start.
This question is:
Can you define terms such as: adwords, affiliate, autoresponder, bookmarking, double opt-in, niche, php, ping, plugin, PPC, SEO, social media, traffic, web 2.0., etc.
If you cannot define those terms, you probably need to do more research to know whether the internet marketing game is for you and what position you wish to play in that game.
To your sucess,
Tom
